海昌海洋公園(02255.HK)與脈馳文化簽署戰略合作框架協議 共同打造“IP+新消費新場景”
格隆匯8月9日丨海昌海洋公園(02255.HK)宣佈,集團全資附屬公司上海海昌文化發展有限公司於近期與上海脈馳文化發展有限公司簽署戰略合作框架協議。
根據該協議,雙方將開展如下合作:1.脈馳文化擁有的中國獨家的國際IPLBE項目長期性實景娛樂項目落户海昌海洋館、海昌海洋探索館或海昌海洋公園;2.脈馳文化國際IP項目寒暑假節慶項目落户海昌海洋館、海昌海洋探索館或海昌海洋公園;3.脈馳文化國際IP主題餐飲、零售類項目落户海昌海洋館、海昌海洋探索館或海昌海洋公園;4.集團為脈馳文化所獲得國際IP樂園落地項目提供運營服務;及5.脈馳文化與集團共同探索打造脈馳文化國際IP的冰雪世界項目及海洋世界項目落地。雙方將就各IP項目依據不同合作模式進行談判並分別簽署正式合同。
脈馳文化專注國際IP主題娛樂項目引進及項目運營管理,擁有美泰,孩之寶、阿德曼等集團旗下芭比、小馬寶莉、小豬佩奇、小羊肖恩等知名IP中國區多樣化的IPLBE業態及主題零售獨家授權及項目運營管理業務。
董事會表示,脈馳文化擁有眾多是國際知名IP的授權,集團與脈馳文化合作,共同打造“IP+新消費新場景”,豐富體驗內容,為遊客提供增加長期、優質及多樣化的國際IP體驗。雙方將依託各自的資源,進行合作開發,創造文、旅、體結合的新業態、共同打造全新的國際IP實景娛樂業態,構建項目培育、專家諮詢以及投資運營等戰略共同體,為新消費大市場注入新的活力。
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