小鵬-W(09868.HK)內地推線下減價優惠 分析料與催谷銷量、原材料及芯片降價有關
據內媒報道,不少消費者在社交平台反映指,小鵬-W(09868.HK)正舉辦線下優惠活動,尾款可減5,000元至1萬元人民幣不等,部分車型更有3,000元至1萬元人民幣的選裝權益。
有分析人士指,小鵬推減價優惠或是為了盡快可使用已增加的產能,從目前銷量情況來看,小鵬汽車下半年銷量,仍有機會追不上其產能的增幅。
中國工商聯汽車商會新能源汽車分會會長李金勇則表示,除了可能通過降價獲取更多訂單的考慮,此舉或和上游原材料及芯片價格下降有關。
對於外界猜想將開啟新能源車價格戰,李金勇認為,由於汽車製造成本短期內不會下降,下半年出現價格戰的概率很低;乘聯會秘書長崔東樹則表示,降價易引起老用戶不滿,負面影響太大,採用價格手段競爭不划算。
電動星球News創始人歐陽晨表示,在新產品上市前,車企通常要考慮現有主流產品是否仍具有較強的生命力。若以往產品的競爭力不足,則會促銷減價,這是很正常的現象,認為減價可能與產品換代有關。
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