SensorTower:上半年23款中國手遊入圍美國百大暢銷榜 共吸金14.1億美元
調查機構SensorTower發表報告指出,上半年美國移動遊戲市場收入達114億美元,是繼2020年新冠疫情爆發之後,首次出現較明顯下滑情況。益智解謎、棋牌與策略類遊戲仍然是該市場收入最高的遊戲品類。
此外,上半年共23款中國手遊入圍美國百大暢銷榜,合計吸金達14.1億美元,佔百大總收入的20.6%。當中,米哈游的《原神》以1.4億美元收入繼續穩坐出海美國收入榜首。排名第二至第四位的分別為趣加的《State of Survival》、動視暴雪及騰訊(00700.HK)的《使命召喚手遊》,及莉莉絲的《萬國覺醒》,同樣在上半年分別實現收入破億。至於第五位為騰訊的《PUBG Mobile》;第六位為三七互娛(002555.SZ)的《Puzzles & Survival》;IGG(00799.HK)的《王國紀元》排名第九。
報告指出,中國發行商在4X策略遊戲賽道表現獨樹一幟,出海美國收入首二十大中,共計13款屬於該品類。
至於上半年共9款中國手遊進入美國百大下載榜。其中由動視暴雪與騰訊聯合推出的《使命召喚手遊》以近600萬下載量繼續保持出海遊戲第一名。騰訊光子工作室與EA合作研發的端遊IP射擊遊戲《Apex英雄手遊》排名第二。另有兩款出海新遊成功進入下載榜前20名,分別是動視暴雪與網易(09999.HK)聯合發行的《暗黑破壞神:不朽》以及莉莉絲的《Dislyte》,分佔第四位及第十九位。
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