新華都(002264.SZ)披露電商板塊未來三年規劃綱要、制定年均35%以上的GMV增速目標
格隆匯7月17日丨新華都(002264.SZ)披露電商板塊未來三年規劃綱要，未來三年，公司將在堅持做好互聯網全渠道銷售及電商運營服務的基礎上，進一步釋放公司潛能，加速業務規模增長，凸顯十餘年積累的核心優勢，保持高質量、可持續發展。
穩定優勢行業地位：堅持深耕酒類行業，保持公司在電商平台綜合白酒品牌運營商的優勢市場地位。充分利用數字技術，深度洞察消費者需求，助力合作品牌客户在產品研發、用户拓新上持續突破，提升品牌市場競爭力。不斷創新，基於顧客全生命週期價值，高效構建和優化品牌互聯網全鏈路營銷場景，提升消費者體驗，助力擴大品牌市場影響力。預計2022年酒類總商品交易額(GMV)規模30-35億元，未來三年保持酒類總商品交易額(GMV)30%以上增速。
深挖優質行業潛能：基於酒類、水飲、日化、母嬰、家居五大行業跨品類服務的優勢和能力，深度挖潛線上滲透率高、市場規模大的日化和母嬰等優質行業，提升公司行業地位，制定年均35%以上的總商品交易額(GMV)增速目標。
加速新產業發展：充分發揮一體化數據運營平台和人才勢能，賦能新賽道加速佈局，持續創新，通過產業合作、資本合作、孵化品牌、整合上下游公司等方式進入大健康賽道，釋放全鏈路服務全渠道銷售的能力，放大產業規模。高效構建組織力量，把握多元化消費發展趨勢，加速推進公司自有商號、自有產品建設，培育公司第二增長曲線。
加大數字技術投入：深耕以精準消費者洞察驅動的營銷一體化數據服務平台建設，全力保障公司數字化運營質量提升、營銷效率提升。加深對元宇宙技術和虛擬數字人等行業新動能探索，保障公司發展先進性。
強化組織人才能力建設：以業績目標為導向，迭代組織能力，設置更加扁平化的組織體系、更加靈活的組織單元，充分激發組織創新活力。廣泛吸納行業優秀人才，以多元化培訓與輪崗體系提高關鍵崗位專業能力，堅定執行“領航員計劃”，保障核心骨幹穩定性。
公司願景：面向未來，經過十五年的行業和數據積累，公司將與合作伙伴持續共建前瞻性行業洞察能力，守正出新，共同提升品牌市場影響力。為消費者甄選優質商品，為股東創造更好的價值，為員工搭建充分實現個人價值的成長型平台，持續發揚公司“誠信、責任、高效、創新”的企業文化。
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