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洪興股份(001209.SZ)半年度淨利潤預降88.72%-92.46%
格隆匯 07-15 14:36

格隆匯7月15日丨洪興股份(001209.SZ)公佈,預計2022年半年度歸屬於上市公司股東的淨利潤405.32萬元–606.98萬元,同比下降88.72%-92.46%;扣除非經常性損益後的淨利潤74.62萬元–276.28萬元,同比下降94.58%-98.54%。

業績變動原因:1、2022年上半年全國多地出現的疫情,導致公司物流成本增加,並對業務開展帶來一定的不利影響,整體營業收入增速放緩。

2、公司在上半年加大了對直播、跨境等新渠道的投入,2022年上半年新業務尚處於投入期。

3、基於公司品牌戰略規劃,公司在上半年加大了品牌推廣力度,5-6月期間在全國100個重點城市進行了“芬騰”品牌的樓宇電視廣吿投放。儘管從中長期看這有助於公司品牌核心競爭力的提升,但短期內會由於營銷推廣費用的增長,對公司淨利潤產生一定的不利影響。

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