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《大行報告》大和首予汽車之家-S(02518.HK)「買入」評級 目標價90元
大和發表研究報告,首次給予汽車之家-S(02518.HK)「買入」評級,指出以每日活躍用戶數量計算,公司為中國領先的線上汽車服務平台,預期將受惠於疫情後需求復甦及汽車市場回暖趨勢。 該行表示,去年7月起汽車之家的每星期日活躍用戶水平持續較主要對手「懂車帝」高出一倍,具有一定的競爭優勢。另外,平台數據產品收入貢獻提升,預期有助於淨利潤率提升。 大和又指,下半年的車展和818汽車節將成為未來潛在催化劑,隨著越來越多新車型推出市面,將重燃起汽車需求,令車廠向線上汽車廣告平台投入更多營銷開支。大和給予目標價90元,以2022至2023年非公認會計準則每股盈利預測計算市盈率為約19倍。
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