微信規範金融類違規營銷內容 禁止欺詐及誤導等宣傳內容
微信公衆平臺公佈關於金融類違規營銷內容的規範,涉及禁止進行金融類欺詐營銷宣傳;禁止進行金融類不實營銷宣傳;禁止進行金融類誤導營銷宣傳;禁止進行金融類無資質營銷宣傳。
當中,微信公衆帳號發佈的內容中,禁止高收益理財欺詐內容,如推廣不正常的高回報理財產品或導流欺詐項目。其中的「導流欺詐項目」通常表現爲未明確日化或年化收益,但通過可疑的引導性內容,誘導用戶添加個人微信或外鏈推廣高收益理財產品。
此外,微信公衆帳號發佈的內容中不得含有誇大/不實的金融類營銷宣傳、容易引起用戶誤解的內容:內容明示或者暗示金融產品或服務未來效果、收益或對相關情況作出保證性承諾,例如明示或暗示保本、無風險或保收益(國家另有規定的除外,例如國債)。
同時禁止以其他新型概念進行欺詐,例如以共享經濟、物聯網、虛擬幣等名義來宣傳可以致富、內容誇大描述,易導致用戶損失等。
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