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攜程(09961.HK)夥Tapatrip推廣蒙古國旅遊業發展
攜程集團(09961.HK)(TCOM.US)宣布,與Tapatrip私人有限公司簽署為期兩年的合作備忘錄,雙方將共同開展一系列的市場營銷及媒體活動,在全球範圍內提升蒙古國作為旅遊目的地及相關產品的知名度,亦將就各種能力建構和知識共享,進行相關規劃與合作。 攜程集團董事總經理兼(國際市場)副總裁蔡文軒表示,蒙古為自身設定每年吸引100萬名遊客的目標,為此雙方將通過有針對性的營銷活動,向國際社會推廣蒙古國這一旅遊目的地,集團亦將進一步深化與蒙古國當地夥伴的合作,共同推進旅遊業的發展。
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