「東方甄選」孫東旭:不造星 新東方在線(01797.HK)短期波動不在團隊考慮範圍內
對於新東方在線(01797.HK)股價波動,新東方在線旗下「東方甄選」CEO孫東旭接受《第一財經》訪問時表示,二級市場行情本身就存在不穩定性,存在熱點影響與炒作因素。但歸根結底,二級市場整體與公司業務表現正相關,短期波動不在團隊的考慮範圍之內,但長期來看,股價是業績的一種結果,而非目標,之前股價曾跌至2.8元水平,公司仍在認真做產品。
他強調,「東方甄選」不是一家直播公司,也不是造星的MCN機構(網紅經紀公司),而是一家農產品科技公司和文化傳播公司。未來公司將重點投入供應鏈建設與自營產品培育,目前已與國內大型物流公司達成合作,會優先派送「東方甄選」直播間商品。倉儲物流配送的優化能夠極大提升客戶滿意度,降低營運成本,利好平台將更多利潤給到客戶與產業鏈環節,對維持「東方甄選」自營產品生態健康發展有利。
此外,自營產品方面,他指「東方甄選」正在加大自營農產品的投入,未來每個月要推出5至10款自營農產品,希望年底時做到數十款。惟未來平台對供應鏈建設與自營產品投入佔比目前公司並無明確計劃。
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