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拼多多(PDD.US):家電品牌「618」全品類銷售增長103%
內地社交電商平台拼多多(PDD.US)公布,今年「618」促銷活動自5月23日啟動以來,家電品牌在於平台上銷售再創新高,全品類銷售規模按年增長103%,實現翻倍增長。 按品牌劃分,美的排名冷氣機單品榜首,海爾拿下冰箱、洗衣機兩項單品的銷量冠軍,小米(01810.HK)則榮登電視品類首位,另外TCL、公牛、松下、LG、飛利浦等多家品牌均實現翻倍增長。 拼多多618大促負責人表示,今年活動期間國內外家電品牌官方旗艦店的數量按年增長182%,商品數量亦增長264%。
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