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百佳擬斥2億元拓電商業務 目標3年網購銷售升60%
阿思達克 06-17 09:29
長和(00001.HK)旗下百佳超級市場計劃投資逾2億元提升電商業務,包括設置「百佳電商物流中心(Super EDC)」,預計該中心可處理多3倍的貨量,最快今年第四季啟用。 百佳電商物流中心將分兩期發展,合共面積30萬方呎,當中第一期佔地12萬方呎,計劃在今年第四季啟用,預計於明年首季推出第二期。香港百佳超級市場董事總經理任良安相信,物流中心投入使用後可加快網購訂單處理,運行初期以翌日送貨為目標;長遠希望可提升至下單後即日送貨。他預料,在物流中心帶動下,集團未來3年網購銷售可按年增長50%至60%,平均訂單額則由現時約500至600元,提升最多30%至約780元。 任良安表示,過去兩年集團網購銷售額均錄得雙位數按年升幅,在疫情下網購已成為市場發展趨勢;即使日後疫情緩和,相信有關市場在未來數年仍屬零售業主要增長動力。 此外,集團亦計劃今年開設10間門市,包括去年與街市營運商建華集團旗下「FRESH新鮮生活」合作推出的聯乘超市「TASTE×FRESH新鮮生活」,年內則會增設兩間分店。集團又擬今年底及明年初推出兩個新概念品牌。 任良安認為,8月發放的第二階段消費券仍有助帶動生意,但相關刺激程度則或較首階段放緩。
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