馬斯克:要仿效微信、TikTok 希望推特日活用户達10億
格隆匯6月17日丨據市場消息,馬斯克週四(16日)透過線上形式與推特員工進行問答,期間他向員工表示,選擇收購推特,全因他對推特的喜愛,認為它是一個傳達信息的好方法。為提高推特上言論自由,日後或會放寬對極端言論的限制,以接納更多意見表達,但強調不會針對該些極端言論進行推廣。馬斯克認為,如推特要獲得成功,每日活躍用户亦至少需達到10億或以上。目前推特每日的活躍用户人數大概為2.29億,與馬斯克所設立的目標有相當大的差距。對此,馬斯克又提出推特可仿效微信和TikTok,以提供更有趣和實用的服務。他解釋,微信將社交媒體與支付、遊戲,甚至打車服務結合,大量的日常服務,讓用户生活上對該應用程序產生依賴。如推特能用樣讓用户產生依賴,將會是巨大的成功;而TikTok的算法可以讓推特變得有趣,但強調推特更善於展示新聞。除此以外,馬斯克亦計劃改善推特假賬號、機器人賬號問題,大幅提高推特真實互動比例。希望透過更多訂閲、付費身份驗證、提高廣吿內容曝光率等方式,提高推特的營收。
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