報道指新東方「雙語帶貨」火熱 單日銷售額逾千萬人幣
據《澎湃新聞》報道,新東方直播帶貨周末成為內地市場最關注的話題之後,新東方在線(01797.HK)和新東方-S(09901.HK)今早股價各抽上近69.5%及13%。新東方旗下「東方甄選」直播間(營運主體為新東方在線)在極短的時間裡製造了「刷屏」效應。據中新經緯公布的數據,自6月10日開啟「雙語帶貨」以來,三天內,新東方旗下「東方甄選」直播間粉絲增加157萬,銷售額增加1,777萬人民幣,且在線觀看人數最高約達10萬人,相比之前的峰值在線千人上漲超10倍。
與此同時,第三方平台數據顯示,6月11日,新東方在線旗下官方直播間「東方甄選」觀看人數達1,274.6萬,當日GMV(商品交易總額)為2,100.43萬人民幣,在抖音平台帶貨榜排名第6位。
有市場人士表示,股價的暴漲是市場對新東方新的市場模式的認可和期盼。新東方創始人俞敏洪稱,這是新東方老師們非常關鍵的轉型。今年4月,俞敏洪提到,新東方在積極探索各種新商機,包括非學術類輔導、智能學習系統及設備、遊學與研學營、教材和數字化智能學習解決方案,以及專升本考試準備。儘管尚處在初步階段,但新東方預計這些業務能從下個財政年度起為集團的總收入帶來有意義的貢獻。
據《新京報》報道,新東方一邊直播賣貨一邊教英語,雙語無縫切換的主播,主持手拿寫滿英文單詞的白板,有著8年帶過50萬學生經歷的新東方英語名師董宇輝一面推銷一份售價299元人民幣的牛扒,一面用英語和中文雙語向大家介紹牛扒的口感並指:「不說英語不買,ok,I can speak English all the time. But please remember to buy something,I am now introduce to this steak.」(wl/a)
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