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Canalys:首季拉丁美洲智能手機出貨量跌3% 三星市佔率達43%
調查機構Canalys發表研究報告指出,首季拉丁美洲智能手機市場出貨量按年跌3%,優於全球市場按年跌11%。當中,三星在拉丁美洲的市場份額達43%,達到自2020年第二季以來最高水平,出貨量1,340萬部,按年跌2%。位列第二的聯想(00992.HK)市場份額按年跌4個百分點至18%,智能手機出貨量跌20%至550萬部。 小米(01810.HK)排名第三,其受惠於配貨量增加和新產品的發布,並繼續專注於擴大其在該地區的影響力,公司於拉丁美洲的智能手機出貨量按年升18%至430萬部,市場份額亦增長3個百分點,至14%。 排名第四的為蘋果(AAPL.US),出貨量升16%至150萬部,市場份額增長1個百分點至5%,其iPhone 13系列機型的供應問題有所改善。至於OPPO則憑藉其在墨西哥市場的強勁表現,首次躋身前五名,其出貨量升34%至100萬部,市場份額升1個百分點至3%。 Canalys高級分析師兼拉丁美洲地區經理Damian Leyva-Cortes表示,拉丁美洲是新興智能手機廠商蓬勃生長的一片沃土,雖然面臨著全球的挑戰,但榮耀、Realme、小米、Transsion和vivo等廠商還是針對該地區,制定野心勃勃的市場擴張計劃。此外,考慮到國際廠商們為刺激需求而進行的投資,墨西哥和哥倫比亞等市場的發展前景最為樂觀。預期拉丁美洲今年的智能手機出貨量將再增長4%。
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