中消協批評騰訊(00700.HK)單方面取消充值優惠
中國消費者協會發布「五一」消費維權輿情分析報告指出,Q幣充值大面積取消97折優惠引發網友吐槽,騰訊(00700.HK)回覆「基於業務發展需求和為給用戶提供更好使用體驗」,而會員與用戶卻憤而質疑「購買會員時約定的折扣並未到期」、「未徵求付費會員用戶意見單方面取消優惠無異於強制漲價」。
騰訊此次營銷策略調整的重點,到底是「業務發展」的迫切需求,還是對用戶使用體驗的「優化升級」;取消優惠、調整折扣的「節日禮包」,是騰訊作為遊戲服務供給方的「法定權利」,還是已然涉及「預付費服務合同」的單方面強行變更,或許還有商榷討論的空間,但騰訊遊戲「吸金利器」的牙齒尖利,卻實實在在的讓會員用戶肉疼心冷。
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