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中金:首予匯量科技(1860.HK)跑贏大市評級 目標價8港元
格隆匯 05-12 12:45

中金公司發表研報,首予匯量科技(1860.HK)跑贏大市評級,目標價8港元,看好其移動廣吿技術平台長期增長。

該行表示,公司受程序化廣吿交易平台Mintegral及人工智能(AI)算法支持,令應用程式開發商可推動用户增長及流量變現。而海外流量市場相對分散,該行認為,以匯量科技為主的第三方獨立廣吿技術平台,在蘋果的新廣吿客户標識符(IDFA)政策影響下,較大型媒體平台較有優勢及增長空間較多。

加上,隨內地移動應用程式開發商拓展海外業務,相信Mintegral可見較強的競爭優勢,並進入更多行業垂直髮展,維持穩定收入增長。

另外,作為全生命週期增長解決方案提供者,預期公司未來增加用户黏性及客户生命週期,以及中心技術平台策略支持前端業務及改善營運效率。

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