快手電商成立房產業務中心
格隆匯5月7日丨快手電商今年4月在內部信正式宣佈成立了房產業務中心,該中心負責人直接向電商負責人笑古彙報。內部信中表示:“成立房產業務中心,負責滿足快手用戶的購房需求,幫助業主更高效的賣房,探索大宗線下交易業務在快手生態閉環的業務模式。”據快手的內部人士透露,快手從2019年已經開始研究房產業務,去年電商部門組建了專門的團隊,探索跑通直播電商房產業務模式,尤其是在避開貝殼直接競爭的二三線城市市場。據悉,房產業務中心今年制定了跑通業務模式,突破百億成交總額的目標。
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