復星(00656.HK)旗下復朗集團與Shopify(SHOP.US)達成商業協議 拓北美電商業務
復星國際(00656.HK)旗下全球奢侈品時尚集團復朗集團(Lanvin Group)宣佈,與電商互聯網基礎設施提供商Shopify(SHOP.US)達成商業協議,將藉助Shopify的創新科技,在北美市場建立共享數字化平臺。
復朗集團旗下Lanvin及Sergio Rossi品牌計劃於今年下半年,率先將北美市場的電商業務遷移至該數字化平臺。同時,集團將繼續針對不同市場推出多樣的產品與內容策略,通過優化各個地區全渠道服務,爲客戶提供最佳消費體驗。
此前,復朗集團宣佈已與特殊目的收購公司(SPAC)Primavera Capital Acquisition Corporation(PV.US)達成最終合併協議,交易後復朗集團將在紐交所上市。
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