報告:去年數字閱讀收入規模達415.7億人幣 按年增18.2%
中國音像與數字出版協會發布《2021年度中國數字閱讀報告》,2021年中國數字閱讀用戶規模達5.06億,按年增速放緩至2.43%,數字閱讀市場整體營業收入規模達415.7億元人民幣(下同),按年增長18.23%。
收入結構方面,訂閱收入爲219.07億元,佔比52.7%;廣告收入106.83億元,佔比25.7%;版權收入65.68億元,佔比15.8%;其他營收24.12億元。
同日發佈的《BILIBILI讀書生態報告》顯示,過去一年,B站(09626.HK)讀書類視頻總播放量超58億,按年增長118%;約9,060萬人在B站觀看讀書類視頻。
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