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《大行報告》富瑞下調騰訊(00700.HK)目標價至580元 評級「買入」
阿思達克 04-19 11:32
富瑞發表研究報告指,市場已計及未成年人保護措施對騰訊(00700.HK)(TCEHY.US)遊戲收入,以及宏觀經濟與嚴格監管環境導致廣告業務疲軟等的影響,針對近期疫情發展,將首季收入增長預測由5.9%下調至2.5%,達到1,387億元人民幣,當中預計手機遊戲收入將增長約4%至430億元人民幣,線上廣告收入料按年下跌21%至170億元人民幣。 考慮到去年整改前教育行業為廣告收入貢獻約10%,富瑞預計監管持續收緊及其他行業表現疲軟,都將拖累上半年的線上廣告收入,認為騰訊將要拓展短視頻廣告及釋放新廣告庫存等方面入手。 該行指出,在國際遊戲業務方面,騰訊今年將推出多款新遊戲,預料將實現快速增長,考慮到最新的業務發展,將目標價略微由584元下調至580元,維持「買入」評級。
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