一鍵開團新鮮直送，光明乳業(600597.SH)隨心訂鮮奶團購安心放心
市民封控期間，想喝牛奶怎麼辦？牛奶團購資金不安全，怎麼支付更放心？目前，針對市民迫切的飲奶需求，作為上海乳製品供應底板，光明乳業推出牛奶"一鍵開團"模式，市民可通過登錄光明"隨心訂"APP線上團購功能安心放心地購買牛奶。
據光明乳業介紹，目前公司有95%的送奶員還在封控管理中，所以無法完成過去送奶上門的業務模式，希望市民理解。
但為了響應市民喝奶需求，光明乳業於4月3日開通隨心訂團購業務，並在4月8日升級開通"隨心訂"APP線上團購功能。現在，各社區可由團長組織開團，通過"隨心訂"APP團購，利用社區集定集送的模式配送牛奶。這"一鍵開團"模式，不僅能保證團購資金安全、規範團購流程，而且能進一步提高光明牛奶配送效率。目前，光明乳業已經接到超過4300單團購，後續還將不斷豐富團購產品品類，滿足消費者的需求。
光明乳業隨心訂經理戴延玉負責閔行區團購鮮奶業務。他介紹，自從"隨心訂"APP開通網上團購到現在，他負責的閔行區已經接到了652個團購訂單。市民團購的鮮奶從華東中心工廠直送小區，不僅能讓市民喝到新鮮牛奶，而且提高了配送效率，更符合當前疫情防控要求。針對這一改變，很多市民表示接受認同。家住古美公寓的市民顧小姐組織了小區內的光明鮮奶團購。她説，封控管理後，鄰居們很想喝牛奶，得知光明乳業隨心訂開展了線上團購後，她就立刻組織鄰里開展團購，"今天收到牛奶了，看到牛奶的生產日期很新鮮，大家都很激動。"同時，此次團購全部通過線上下單，線上支付，讓她覺得方便也放心，杜絕了資金隱患，她還會繼續組織團購。
光明乳業還介紹，目前光明常温牛奶、光明奶粉、光明冷飲、牛奶棚等產品可分區由指定人員對接社區團購。"奶瓶子"供應事關民生需求，希望在封控管理期間，一瓶陪伴市民成長的光明牛奶能帶來一份安心、一份放心、一份信心。
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