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惠而浦(600983.SH):擬出資5000萬元設立全資銷售子公司

格隆匯4月1日丨惠而浦(600983.SH)公佈,公司於2022年4月1日以通訊表決的方式召開了公司第八屆董事會2022年第二次臨時董事會,審議通過了《關於對外投資設立全資銷售子公司的議案》。

為更好地全面瞭解消費者需求,整合並提升公司產品的市場開發能力和服務能力,推動公司新零售渠道變革,聚焦直營專賣店,提升門店體驗和互動,通過場景化、套系化和體驗式營銷來提升品牌力;同時全資銷售子公司設立,將實現公司銷售業務的發展和渠道業務的優化升級,開拓新業務和渠道領域,完善和增強公司主營業務,從而實現公司的戰略發展目標,提升公司的核心競爭力。公司以自有資金出資設立全資銷售子公司,出資金額為人民幣5000萬元。

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