赤子城科技(9911.HK)董事長劉春河:2022年將重視利潤,並進一步擴大規模
格隆匯4月1日丨國內最大的社交出海公司赤子城科技(9911.HK)今日舉行2021年度業績發佈會。董事長劉春河表示,公司2021年整體發展戰略為“規模優先,高速增長”,2022年則會進一步聚焦成果,“重視利潤,並進一步擴大規模”,實現高質量發展。CEO李平具體介紹,一方面,公司會着力優化社交產品的商業模型,優化內容生態、提升獲客效率、提升ARPU值。比如吸引更多優質的內容創作者,豐富內容類型;優化算法模型,提升內容分發效率和付費率;增加虛擬寵物等KOL與用户的互動方式,豐富付費場景等等。在重視利潤的前提下,公司會進一步擴大規模。社交業務將繼續加大產品研發和本地化經營力度,擴大歐美、日韓市場的規模,並繼續深挖中東、東南亞等優勢市場。精品遊戲等創新業務也會通過加大推廣力度等方式實現增長。
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