周黑鴨(01458.HK)公佈年度業績 純利大增126.4%至3.42億元 門店總數達2781間
格隆匯3月30日丨周黑鴨(01458.HK)發佈公吿，截至2021年12月31日止年度，公司收益28.7億元人民幣（單位下同），同比增長31.6%；毛利16.58億元，同比增長37.0%；公司擁有人應占年內溢利3.42億元，同比增長126.4%，董事會建議派發末期股息每股0.12港元。
2021年全年，集團始終秉持以消費者為中心的理念，在新冠疫情的持續影響下，積極探索全渠道多元化觸達消費者，滿足多樣化的消費需求，加強線下門店在新市場的拓展及成熟市場的進一步加密。截至2021年12月31日，集團的門店總數達2,781間，其中自營門店1,246間，特許經營門店1,535間，覆蓋中國26個省、自治州及直轄市內的267個城市。
集團持續推廣命運共同體政策，為因疫情受損特許商提供專項改善計劃，幫助特許合作伙伴與周黑鴨持續共贏。2021年，集團新增特許申請近16,000份，特許商總人數達400位，截至2021年12月31日，全國特許門店總數已達1,535家。
集團全面推行全渠道、多元化觸達消費者戰略取得良好成效，該年度，集團互聯網O&O業務，即線上及自營外賣業務，貢獻收入同比增長約23.5%，且互聯網O&O業務收益佔2021年總收益的約32.0%。
2021年，在產品創新方面，集團憑藉在休閒滷製品行業的經驗和市場洞察，採用大單品帶品牌的策略，鞏固原有明星產品的同時不斷填補頭部口味，增加五香、寶藏山胡椒等全新口味系列，其中五香鴨脖已實現月銷售額破千萬元；並補充人民幣9.9元至人民幣25元的中低價位帶產品，以滿足更多消費需求；同時打造年輕消費者喜愛的香辣蝦球、虎皮鳳爪等網紅爆款產品，形成新一代大單品，均獲得市場高度認可。
集團有信心克服不利經營環境所帶來的短期影響並把握髮展機遇，實現未來更長遠更堅實的發展。2022年，集團計劃繼續落實推進以下戰略措施：加速門店高質量拓展，進一步推進全國社區場景佈局；夯實全渠道觸達消費者戰略，持續引領行業增長；品牌年輕化煥新升級，打造新一代爆款產品；聚焦供應鏈精細化管理，提升成本管控靈活度；及提升人才與戰略匹配度，激勵激發組織動力，提升效率。
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