樂享集團戰略參與保利文化集團旗下企業的混合所有制改革
2022年3月30日早間,港股主板上市公司樂享集團(06988.HK)發佈自願公吿,宣佈與控股股東聯合投資參與保利文化集團(03636.HK)旗下企業保利博藝文化傳媒(北京)有限公司(以下簡稱“保利博藝”)。

圖注:簽約現場
(左:保利文化集團常務副總經理、保利影業董事長李衞強 右:樂享集團董事長朱子南)
保利博藝是文化央企保利文化集團通過保利影業實施並表管理的全資子公司。
根據公吿披露,混改後的保利博藝依然歸屬央企序列,並將開拓影視文娛及互聯網科技相結合的數字化新業務機會,包括但不限於:(1)圍繞基於優質IP的影、視、綜、互娛等產品的孵化與開發相關業務;(2)圍繞央國企業務數字化轉型、升級相關的業務;(3)圍繞文化等領域數字資產的孵化、開發和交易相關的業務;以及(4)基於前述業務領域的諮詢顧問業務。
業內人士分析,在國家政策支持和產業數字化升級的大趨勢下,影視文化和科技融合正在成為新的發展方向,央國企在影視文娛等行業將發揮越來越重要的引導和示範帶頭作用。樂享集團聯合控股股東共同參與保利影業子公司的混合所有制改革,正是順應這一時代背景的舉措。
隨着混改平台簽約成立和雙方合作逐步深入,樂享集團將能與文化央企更好地實現優勢互補,把握影視文化及娛樂行業數字化升級的發展機遇,推動影視文化及娛樂產業高質量發展。
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