慕尚集團控股(01817.HK)2021年度業績:毛利同比增長8.4%,線下渠道收入強勁增長
格隆匯3月30日丨慕尚集團控股(01817.HK)發佈公吿,截至2021年12月31日止年度,實現總收入人民幣26.952億元。受益於線下店鋪經營的策略調整,2021年度集團的毛利為人民幣13.279億元,同比增加8.4%。2021年度,毛利率由2020年的42.8%增加至49.3%。
2021年,受惠於全渠道策略及線上銷售渠道的優勢,並注重線上線下融合,集團很好地適應了後疫情時代。集團相信其表現將於2022年繼續穩定復甦。集團對於其作為中國領先時裝公司的前景充滿信心。
為進一步鞏固於中國時尚服裝行業的領先地位,集團致力於實行下列增長策略:
採納持續創新的營銷舉措及分析,挖掘潛在消費羣,並通過新零售技術和優勢提升會員體驗;進一步優化領先的供應鏈網絡,提升客服能力,並提供優質產品和服務,以滿足客户需求;改革組織架構及業務模式,深化線上及線下銷售渠道融合,提高營運效率,促使集團更快地對市場作出反應;及對不同品牌調整及實施新的品牌戰略,將整體銷售及毛利恢復至疫情前水平。
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