酷派集團(02369.HK)年度淨虧5.72億港元 同比擴大45.34%
格隆匯3月24日丨酷派集團(02369.HK)發佈2021年末期業績公吿，截至2021年12月31日止年度，實現來自持續經營業務的收入6.654億港元，同比下降18.03%；公司擁有人應占虧損5.72億港元，同比擴大45.34%；基本每股虧損6.17港仙。
集團2021年度共發佈兩款新機，COOL 20和COOL 20 Pro。其中COOL 20主打百元機市場，在行業首次將玻璃背板用於此價位，同時行業首創90天換機2年質保的售後服務，全面保障了COOL 20的耐用品質。另一款型號，COOL 20 Pro主打千元市場，着重提升屏幕和揚聲器品質，展現了集團對“影音娛樂神器”的透徹理解。本年度，集團在中國大陸市場智能手機出貨量達12.63萬台，在中國大陸的互聯網月活躍用户數達7.62萬。
該年度，集團取得營業額6.654億港元，同比下降18.03%。於2020年的最後一個季度，集團宣佈迴歸中國市場，於報吿期主要處於資源整合、研發及生產新產品階段。因此，於該年度推出的兩款新品智能手機產品尚未對銷量產生明顯的貢獻，亦未對2021年的業績作出重大貢獻。於本年度，集團的整體毛利率為5.46%，較上年度的15.04%下降9.58個百分點。毛利率的下降主要由於部分核心原材料的成本上漲及上游供應商收緊導致的整體銷售成本增加。此外，中國智能手機市場的競爭仍然十分激烈。為應對此種情形，集團為新品制定具有競爭力的價格戰略，以提高其市場份額。集團的銷售及分銷以及行政開支總額佔總收入的百分比為86.10%，較2020年的61.19%增加24.91個百分點，主要由於本年度銷售及分銷以及行政開支增加但營業額下降。集團發生銷售及分銷費用2.06億港元，較2020年增加573萬港元，主要由於集團年內加大新品智能手機的營銷力度，以提高品牌知名度。
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