同程旅行(00780.HK)發佈2021年財報:科技助力文旅產業,年付費用户創歷史新高

2022年3月22日,同程旅行(0780.HK)發佈2021年第四季度及全年業績報吿。報吿顯示,2021年同程旅行年度付費用户達2億人,同比增長28.2%,創下歷史新高。同程旅行全年實現營收75.4億元,同比增長27.1%,增速高於市場。經調淨利潤13億元,經調淨利潤率17.2%。
同程旅行依靠"下沉戰略",讓更多中國人享受到科技發展所帶來的旅行體驗。隨着在線旅行服務的下沉和普及,2021年全年同程旅行平均月活用户已達2.6億,同比增長34.2%,較2019年同期增長25.2%。
同程旅行鍼對不同人羣的出行需求,進行了網站的適老化改造,迭代了聽障人士專屬客服,並推出黑鯨學生卡、劇本殺主題航班、酒店電競房專題等新型旅行產品,有效助推旅遊市場復甦。同程旅行也為機場、航司、景區、酒店、客運企業和目的地政府提供了定製化的解決方案,幫助行業夥伴實現數字化產業升級。
企業社會責任方面,同程旅行成立了ESG和數據安全委員會,探索企業健康可持續發展的新路徑。針對疫情影響出行的動態免費退改政策,面向抗疫人員和受災羣眾的"逆行者護航計劃"和"愛心酒店救助計劃"等,彰顯了同程旅行作為頭部旅行平台的責任與擔當。
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