雅仕維(01993.HK)與宏盟集團合作在港完成程序化數碼戶外廣告項目
雅仕維傳媒(01993.HK)宣布,與宏盟媒體集團旗下兩家代理OMD香港及PHD香港,共同完成首個在香港合作的程序化數碼戶外廣告項目,其中PHD為媒體策劃及購買的專家,而OMD則專注於執行廣告項目。
公司表示,項目為該品牌爭取到約170萬次曝光,並推動全港黃金地段的數碼戶外廣告屏幕程序化交易,相關程序化數碼戶外廣告已在50多個巴士候車亭的屏幕上投放,每天播放約9小時。
雅仕維創辦人、主席兼執行董事林德興表示,透過提供覆蓋黃金地段的豐富媒體資源,配合開創性的「戶外線上新媒體」策略,可以匹配眾多品牌和廣告主宣傳策略,滿足其市場推廣需求,並迎合市民對都市場景設計及數碼屏幕的期望。
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