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K11進軍內地輕資產管理市場 上海浦東成首個據點 料2023年底增10個項目
格隆匯 03-16 11:24
格隆匯3月16日丨K11集團宣佈,旗下深圳新藝思商務服務有限公司成功投得由上海浦發上城置業有限公司公開招標的上海金橋地鐵上蓋項目商業部分管理服務的項目。K11透過輕資產管理的合作模式,將旗下專為新世代打造的“文化沙盒”K11 Select首次引入上海。此次中標標誌着K11集團正式進軍輕資產管理市場,預計2023年底商業管理輕資產項目將增至10個。截至2021年12月31日的2022財年上半年,K11中國內地銷售額同比上升39%。目前,包括香港在內,K11品牌已落户國內6個城市,並致力於2026財年佈局到10個城市。K11以輕資產模式加速商業管理業務拓展,緊密把握國內零售消費市場在後疫情時代的強勁反彈和復甦機遇,進行商業新戰場的戰略性佈局。
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