伊利股份(600887.SH):前2月利潤總額增逾20% 整體業績再創歷史新高
格隆匯3月10日丨伊利股份(600887.SH)公佈2022年1至2月主要經營情況。乳製品以其特有的健康屬性,持續吸引着越來越多的消費者,國內乳品消費需求呈現持續增長態勢。2022年1至2月,公司乘勢而上,在以高質量發展為主線,實現消費者價值領先、社會價值領先、員工價值領先、企業價值領先的“全面價值領先”戰略目標引領下,積極把握消費增長機會,順利實現開門紅,整體業績再創歷史新高。經公司初步核算,2022年1至2月,公司實現營業總收入215億元左右,較上年同期增長15%以上;利潤總額33億元左右,較上年同期增長20%以上。
在業務增長方面,公司持續優化產品結構,為消費者提供更加豐富的產品體驗。2022年1至2月,公司旗下液體乳、奶粉及奶製品、冷飲等各項業務均保持良好增長態勢。金典、安慕希、金領冠、巧樂茲、甄稀、暢輕、每益添、伊利兒童奶酪棒等重點產品銷售收入佔比同比提升3個百分點,市場份額保持領先地位。其中,金領冠嬰幼兒奶粉率先完成配方升級,成為中國首批符合奶粉新國標的嬰幼兒配方奶粉,進一步提升了產品競爭力,1至2月金領冠銷售收入同比增長30%以上,增速位列行業首位。
在產品創新方面,公司持續通過創新驅動業務健康發展。圍繞消費者健康及營養需求,公司推出了“金典超濾牛奶”“安慕希丹東草莓”“暢輕蛋白時光”“金領冠塞納牧有機奶粉”“須盡歡厚乳冰淇淋”等多款新品,同時結合多項創新營銷舉措,推動新產品、新業務快速成長。
在品牌力提升方面,公司作為中國唯一“雙奧乳企”,與奧運攜手17年,2022年1至2月期間,公司通過冬奧和春促的品牌營銷整合,實現了整體品牌力的提升,根據第三方調研數據顯示,消費者在此期間對伊利產品的購買意願創歷史新高。伊利產品的市場滲透率持續保持行業第一,其中在地級市、縣級市的市場滲透率同比分別提升0.6個百分點、1.2個百分點,消費者觸達規模持續上升。
在奶源發展方面,近年來公司攜手核心供應商共同規劃建設奶源基地,發揮全產業鏈協同價值,推動產業鏈健康發展。年初以來,奶源保障能力進一步提升,有效促進各項業務快速發展。
未來,公司將在“全面價值領先”戰略目標的引領下,持續做好各項經營工作,推動公司健康、可持續發展。
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