國藥科技股份(08156.HK):國科防偽創新型防偽產品首次應用於非物質文化遺產產品
格隆匯3月10日丨國藥科技股份(08156.HK)發佈公吿,公司全資附屬公司與國緯康基(深圳)文化旅遊集團有限公司(“國緯康基”)已簽署戰略合作協議,集團將為其非物質文化遺產項目系列藝術品(包含但不限於唐三彩、北宋點茶、剪紙等)、周邊衍生品等通過國科防偽創新型防偽產品提供防偽溯源、營銷、商品復購等服務,國緯康基向市場推出基於網絡遊戲元素的聯創唐三彩實物藏品將先行應用國科防偽創新型防偽產品。
此次合作使得國科防偽創新型防偽產品之應用行業從茶葉、天然食品、美粧電商平台、健康食品、啤酒及水果分銷及保健品拓展至非遺文化項目和產品。集團與國緯康基共同開展合作非遺文化項目,在非遺文化項目的數字化轉型實踐中攜手弘揚中國優秀傳統文化,憑藉國科防偽創新型防偽產品的創新營銷特徵將傳統文化與現代科技融合,將增強傳統文化在新消費羣體中的影響力,同時顯示出國科防偽創新型防偽產品亦適用於數字藏品及衍生品。
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