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微博-SW(09898.HK)2021年財年淨利潤增長36.7%至4.28億美元 12月活躍用户達5.73億
格隆匯 03-03 22:31

格隆匯3月3日丨微博-SW(09898.HK)公佈,2021年第四季度,公司淨收入為6.16億美元,同比增長20%,或按固定匯率基準計,同比增長16%1。廣吿及營銷收入為5.51億美元,同比增長21%。增值服務收入為6550萬美元,同比增長9%。

第四季度經營利潤為1.825億美元,經營利潤率為30%。歸屬於微博的淨利潤為1.16億美元,每股攤薄淨收益為0.50美元。

2021年財年,公司淨收入為22.6億美元,同比增長34%,或按固定匯率基準計,同比增長25%。2021年財年經營利潤為6.97億美元,經營利潤率為31%。歸屬於微博的淨利潤為4.28億美元,同比增長36.7%,每股攤薄淨收益為1.86美元。非公認會計准則經營利潤為8.29億美元,非公認會計准則經營利潤率為37%。

2021年的廣吿及營銷收入為19.8億美元,較2020年的14.9億美元增長33%。廣吿及營銷收入(不包括來自阿里巴巴的廣吿收入)為18.4億美元,較2020年的13.3億美元增長38%。2021年公司廣吿業務的強勁勢頭主要歸因於(i)在宏觀及監管不利的情況下,公司主要行業客户的廣吿需求相對具有韌性;(ii)更強的銷售能力及團隊執行力,為客户創造價值;及(iii)於2020年Covid-19疫情爆發過後,公司的廣吿業務穩健復甦。

2021年的增值服務收入為2.76億美元,較2020年增長36%。該增加主要是由於來自2020年11月收購併合併至公司的互動娛樂公司的增量收入貢獻及其他網絡遊戲收入,部分增長被直播業務收入減少所抵銷。

2021年12月的月活躍用户為5.73億,同比淨增加約5,200萬用户。移動端月活躍用户佔月活躍用户的95%。2021年12月的平均日活躍用户為2.49億,同比淨增加約2,500萬。

“四季度,公司以穩健的業績表現為2021年畫上圓滿的句號,這主要得益於公司對公司戰略的有力執行”。微博首席執行官王高飛表示:“2021年,公司充分發揮微博在社交媒體領域的獨特競爭力,實現了用户規模和用户活躍的穩步提升。商業化方面,公司2021年的營收突破20億美元,經營效率得到進一步提升,充分體現了公司業務在疫情後恢復的強勁勢頭和韌性。2022年,公司將繼續提升自身產品功能,豐富平台內容生態,致力於服務更廣泛的用户羣體,併為客户提供更高效和創新的營銷模式,以實現長期價值”。

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