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《2021中國遊戲企業社會責任報吿》發佈 中手遊(0302.HK)入選“社會責任表現突出企業”
格隆匯 03-01 11:35

今日,伽馬數據發佈了《2021中國遊戲企業社會責任報吿》,該報吿從社會價值、社會服務、社會影響、社會監管四個維度構建了中國遊戲產業社會責任模型,並公佈了“社會責任表現突出企業”名單,包括中手遊在內的國內16家遊戲企業位列其中。此外,報吿在彙總上述四個維度的基礎上,指出2021年中國遊戲產業社會責任指數達13.4,連續三年保持增長態勢,

在指數變化的背後,是中國遊戲企業積極承擔社會責任的不懈努力。報吿指出,消費者投訴連續2年下降;39家遊戲企業入選互聯網百強,佔國家文化出口重點企業20.6%;未成年人受防沉迷系統監管成效顯著,4成家長感知孩子游戲時長縮短;公益數量同比上升53.5%,企業佈局意願大幅提升;企業證券市場違規減少近7成……報吿中也同時提及,在帶動2021年指數增幅明顯的各項因素中,未成年人保護、吸納就業、公益活動等是主要貢獻因素。

報吿指出,中手遊在未成年人保護、遵紀守法等方面得分較高。未成年人保護方面,中手遊按照版署新規執行未成年人防沉迷限制;遵紀守法方面,中手遊對證券市場法規、行政法規等項目上表現良好。此外,在傳統文化和公益項目上,中手遊助力武俠、國風等文化的傳播持續佈局青少年教育事業,並致力於“中手遊築夢圖書館”的長期公益項目。

具體來説,在未成年人保護上,中手遊旗下產品均已落實防沉迷政策,2021年上半年服務的未成年用户對其貢獻收入約為0.026%;同時,中手遊對證券市場法規、行政法規等項目上表現良好,並參與多項未成年人保護標準的研製工作,為行業標準化的推進與落實提供服務。傳統文化傳播方面,中手遊依託“仙劍奇俠傳”IP研發元宇宙概念遊戲,增加元宇宙領域的中國文化屬性;同時,中手遊推動《新射鵰羣俠傳之鐵血丹心》等兼具流水錶現與傳統文化的產品出海,借產品質量提升文化傳播效果,並順利入選國家商務部公佈的2021—2022年度國家文化出口重點企業和重點項目。公益活動方面,中手遊持續佈局青少年教育、閲讀文化等領域,如於2021年完成第九所圖書館建設、獲批書香支部示範點等;此外中手遊仍持續關注社會重大事件,如為河南汛情捐款等。

隨着社會發展水平的不斷提升,更加重視自身社會責任和企業形象的中國遊戲企業,所承擔的社會責任範圍也得到了拓展。作為成立已經十年的IP遊戲生態公司,中手遊也堅持從更多維度踐行社會責任,尤其是結合自身行業特色,尋找能實現統籌經濟效益、社會效益、文化效益的落地項目,更是成為了中手遊未來積極履行社會責任的戰略方向。

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