2022廣東房企綜合競爭力研究啟動，龍光集團(03380.HK)聚焦深耕持續穩健發展
2月25日，由廣東省房地產行業協會、中指研究院成立的廣東省房地產企業綜合競爭力研究課題組，宣佈正式啟動《2022廣東省房地產企業綜合競爭力研究報吿》相關工作。在啟動儀式上，廣東省房地產行業協會、房天下還聯合發起行業首個《安心購房倡議》。
廣東省房企綜合競爭力研究，從廣東省內房企實際情況出發，通過對企業規模性、成長性、社會責任與榮譽、品牌影響力等指標分析，全面評價房企綜合競爭力，引導和推動房地產行業可持續、高質量發展，受到政府、房企和行業高度評價。
在2021年研究成果中，龍光集團(03380.HK)憑藉在多個維度的出色表現，榮列《2021廣東省房地產企業綜合競爭力前100名》榜單第5位。研究課題組指出，龍光堅持聚焦深耕戰略，持續鞏固提升城市綜合服務商地位，企業綜合實力不斷提升，在粵港澳大灣區的綜合競爭力持續鞏固。
公吿顯示，龍光2021年實現權益合約銷售額約為人民幣1402億元，同比增長16.2%。根據機構排名，龍光在深圳、佛山、東莞、惠州、珠海等大灣區核心城市的市場佔有率位居前列，區域深耕優勢鮮明。
針對房地產行業和市場變化，去年9月以來，國家有關部門多次提出，要維護房地產市場的健康發展，維護住房消費者的合法權益。
廣東省房地產行業協會會長王韶在啟動儀式上表示，房地產市場平穩健康發展利國利民，不僅直接拉動經濟增長，還在改善居民居住條件、創造就業、推進城鎮化和增加財税收入等方面具有拉動和促進作用。
為響應政府號召，保障購房者合法權益，讓購房者買到安心好房，廣東省房協、房天下聯手優秀房企發起倡議，加強行業自律，營造良好健康的市場環境，為購房者置業保駕護航。
龍光始終嚴格落實“房住不炒”要求，自覺維護行業健康有序發展。公司堅持精製產品戰略，以精細管理做實“客户至上、服務為先”經營理念，打造公開透明、規範有序的銷售管理體系，持續兑現高品質交付。
2021年，龍光全年累計交付超過6.4萬套，客户滿意度進一步提升。2022年以來，龍光持續完成了順德龍光天瀛、河源龍光城等多個項目的圓滿交付，部分項目交付期比原計劃提前2至3個月，優質產品和貼心服務獲得業主高度肯定，整體到訪交付率接近100%。
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