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快手(01024.HK):冬奧相關內容播放量超1,544.8億
作爲北京2022年冬奧會官方轉播商的快手(01024.HK)表示,其端內外冬奧相關作品及話題視頻總播放量達1,544.8億,端內冬奧點播間播放量超79億。快手站內,冬奧自制節目總播放量突破42.5億,冬奧賽事相關運動員快手總漲分數超過3,800萬。 快手指,冬奧期間包括中國移動(00941.HK)、聯想、三星、豐田中國、領克汽車、安踏(02020.HK)、美團(03690.HK)等20多個頭部品牌選擇快手作爲營銷主戰場。在電商方面,快手平臺上運動戶外類目商品GMV按年增幅602%。
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