Meta Platform押注短視頻業務
Meta Platform(FB.US)週二表示,Facebook將在150多個國家推出短視頻應用Reels。
日前,Meta曾強調Reels的推出是重中之重。據瞭解,Meta於2020年在Instagram上發佈了短視頻應用Reels,並於2021年在Facebook上發佈。該應用的推出主要是爲了與短視頻應用TikTok競爭。
Meta首席執行官馬克·扎克伯格週二在Facebook上表示:“到目前爲止,Reels已經是我們增長最快的內容模塊,今天開始,我們將向全球推廣。”該公司表示,短視頻現在佔據了人們使用Facebook時間的一半。此外,該公司還宣佈了視頻創作者通過Reels賺取收益的新方式。
該公司表示,計劃通過擴張向更多國家的創作者發放獎金,並正在測試使用條幅和表情包類的廣告,讓創作者賺取廣告收入。此外,它將很快在Reels上推出全屏廣告。
在最近,這家社交媒體巨頭公佈了一份令人沮喪的季度收益報告,市值隨後縮水了三分之一。最新季度的財報顯示,由於蘋果(AAPL.US)更改了隱私規則,這使得Meta更難在Facebook和Instagram上定位和衡量品牌的廣告。同時,它還提到了供應鏈中斷等宏觀環境問題。此外,該公司上個月還警告稱,由於社交媒體競爭加劇,以及社媒用戶粘性轉向短視頻一類的應用,預計下一季度的營收增長將放緩。
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