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快手(01024.HK)澄清指斥25億人幣購買雙奧版權屬假消息
阿思達克 02-22 07:05
快手(01024.HK)旗下快手體育與歐足聯達成版權合作,成爲2021/2022賽季UEFA歐冠聯賽(歐冠)官方直播及短視頻平臺,並獲得歐冠聯賽直播以及短視頻二次創作的授權。 據《36氪》報道,對於有傳快手爲購買雙奧版權斥資25億元人民幣一事,據內地媒體引述快手澄清指,該傳聞屬是假消息,雙奧的轉播權和短視頻二創權「沒有這麼貴」。 據悉,此次和歐冠聯賽的合作,快手將從2月16日起,免費直播歐冠聯賽淘汰賽階段全場次,並邀請明星解說陪用戶看球。歐足聯對版權銷售體系進行創新,將比賽場次進行拆分銷售。(ta/w) ~
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