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朝雲集團(6601.HK)底部放量拉昇漲超16%
格隆匯 02-09 15:13
格隆匯2月9日丨朝雲集團(6601.HK)午後放量拉昇,最高漲超16%至2.65港元,市值35億港元。朝雲集團是中國領先的一站式多品類家居護理及個人護理平台,前身是立白集團旗下的超威事業部,目前主要包含三個板塊業務:家居護理產品、個人護理產品及寵物護理產品。有機構稱公司進軍寵物洗護的新賽道,有望打造第二增長曲線。1月底集團曾發文宣佈開展了四大硬核行動,全面賦能分銷渠道。通過現有渠道深分結構,搭建線上線下一體化平台,如朝雲營銷助手2.0、朝雲門店助手2.0、TPM系統等,實行營銷在線化、為線下門店引流、老客經營、以老帶新、社交裂變等,實現流量互動、營銷互動、會員互通、商品互通,通過數字化工具,鏈接業務員與門店,助力一、二幫賣,為營銷端賦能。

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