引力傳媒(603598.SH):2021年度預虧1.7億元-2.2億元
格隆匯2月4日丨引力傳媒(603598.SH)公佈2021年年度業績預虧公吿,公司預計2021年度業績出現虧損,實現歸屬於上市公司股東的淨利潤-1.7億元至-2.2億元;預計2021年度歸屬於上市公司股東扣除非經常性損益後的淨利潤-2億元至-2.6億元。
業績預虧的主要原因:
(一)主營業務影響:
1、截止目前,公司於北京、杭州等地建立DP電商團隊並搭建多個品牌直播間,且已累計服務敷爾佳、完美日記、珂拉琪、凌博士等十餘家品牌客户。由於廣吿營銷業務受政策、市場競爭等影響,導致高毛利業務規模和佔比下降,綜合業務毛利率同比下滑;另外,由於電商運營、電商數據策略服務等新業務投入與產出的遲滯效應,以及本年度房屋租賃、差旅、業務招待等期間費用同比增長幅度較大等原因,導致公司2021年盈利出現大幅下降。
2、結合公司實際經營情況及行業市場變化等影響,根據《企業會計準則第8號-資產減值》及相關會計政策規定,公司在2021年度報吿中對商譽及各項資產進行減值測試。經公司財務部門與評估機構初步摸底及測算,預計本期計提商譽減值1.58億元至2.04億元。最終減值準備計提的金額將由公司聘請的具備證券期貨從業資格的評估機構及審計機構進行評估和審計後確定。
(二)非經營性損益的影響:預計非經常性損益對公司當期淨利潤的影響金額約為3000萬元至4000萬元。
Follow us
Find us on
Facebook,
Twitter ,
Instagram, and
YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the
uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!

Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.