海南椰島(600238.SH):2021年度預虧5500萬元-6500萬元
格隆匯1月28日丨海南椰島(600238.SH)公佈2021年度業績預虧公吿,公司預計2021年度歸屬上市公司股東的淨虧損為5500萬元-6500萬元;預計2021年度歸屬上市公司股東的扣除非經常性損益後的淨虧損為8000萬元-9000萬元。
本期業績預虧的主要原因系:
2021年度公司重塑椰島品牌,穩步推進鹿龜酒、海王酒和白酒的戰略佈局,通過各種廣吿宣傳及會議推廣等形式加大對產品及品牌的宣傳力度,當期產生的廣吿及會議推廣費較大,但產品的市場效益存在滯後性,故本年度產生較大經營虧損。
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