值得買(300785.SZ):2021年度淨利預增5%-20%
格隆匯1月28日丨值得買(300785.SZ)披露2021年度業績預吿,預計2021年度實現歸屬於上市公司股東的淨利潤1.65億元-1.88億元,同比增長5%-20%;歸屬於上市公司股東的扣除非經常性損益後的淨利潤1.53億元-1.78億元,同比增長6.13%-23.88%。業績變動原因説明:
1、報吿期內,公司積極推進消費內容社區“什麼值得買”的產品創新與內容分發邏輯優化,推出了App10.0的全新產品形態,推動非好價類內容、輕短量級內容數量、質量以及分發量的快速增長。這些舉措有效地促進了“什麼值得買”向一個更健康、更包容、更有活力的消費內容社區進化。與此同時,報吿期內“什麼值得買”導向電商、品牌商的交易額(GMV)穩定增長,變現效率穩定提升,推動“什麼值得買”營業收入保持穩定增長的態勢。
2、報吿期內,公司深入佈局了消費MCN、商品與媒體匹配的全鏈路服務、新媒體平台代運營服務等新業務。新業務增長迅速,在公司營業收入中的佔比不斷提升,帶動公司營業收入加速增長,2021年營業收入增長預計在70%左右。
3、報吿期內,公司預計非經常性損益對淨利潤的影響金額為1000萬元-1200萬元,主要為收到的政府補貼、增值税加計抵減及公司進行現金管理獲得的收益;公司預計限制性股票需要攤銷的激勵成本對淨利潤的影響金額約為2199.27萬元。2020年度,公司非經常性損益對淨利潤的影響金額為1297.96萬元,限制性股票需要攤銷的激勵成本對淨利潤的影響金額為1920.1萬元。
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