《大行報告》瑞信:疫情及騎手短缺令外賣訂單放緩 維持對美團「跑贏大市」評級
瑞信發表報告指出,近期透過內地外賣傳送代理瞭解到,受到新冠疫情重燃(對偏遠城市影響較大)、騎手短缺(特別在大城市及華南地區)及相關補貼縮減的影響,內地近期外賣訂單呈放緩,估計行業增長逐漸放緩,但訂單頻率進一步增加將繼續成爲支撐增長的主要動力
由於騎手供應緊張及須覆蓋社保,該行料騎手成本將保持高企,隨着社會保險試點覆蓋已開始,料內地今年在大型城市更廣泛進行相關推廣。但據瞭解,騎手的參與意願仍然較低,更多的騎手可能會選擇轉爲「兼職」模式。
瑞信指在市場爭逐方面,餓了麼取得進展,但競爭格局保持穩定,料美團(03690.HK)仍依舊在用戶流量、市場份額等領先。該行維持對美團「跑贏大市」評級及目標價290元。(wl/u)
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