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匯森家居(02127.HK)與雲想科技控股訂立戰略合作協議
格隆匯 01-24 22:56

格隆匯1月24日丨匯森家居(02127.HK)公吿,於2022年1月24日,公司已與雲想科技控股有限公司("雲想",一家於香港聯合交易所有限公司主板上市的公司)(股份代號:2131)訂立戰略合作協議。雲想為中國短視頻營銷解決方案供應商及專注於泛娛樂的網上內容服務供應商。

根據戰略合作協議,集團將委聘雲想(其中包括)提供短視頻網上營銷解決方案用作推廣集團的智能家居產品,以及提供大數據管理及分析用作改善及優化集團營銷及廣吿活動的效率。

此外,集團及雲想將共同合作開發基於元宇宙的雲端虛擬智能家居項目,包括但不限於通過開發虛擬現實展館作客户互動體驗、通過人工智能("AI")虛擬進行銷售主播直播銷售及通過應用AI科技推廣及銷售集團智能家居產品。

專注研發自有品牌的智能家居產品為集團的業務戰略之一。憑藉雲想的大數據分析及AI能力,董事會相信,戰略合作可以透過不同的營銷及廣吿活動以及創新方式,協助集團在企業及消費者市場提高集團及其智能家居產品的品牌知名度,從而增加集團在中國智能家居產品的市場佔有率,並提升集團的品牌知名度及聲譽。

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