青青稞酒(002646.SZ):2021年度預盈5000萬元–7000萬元 同比扭虧
格隆匯1月24日丨青青稞酒(002646.SZ)公佈2021年度業績預吿,公司預計2021年度實現歸屬於上市公司股東淨利潤為5000萬元–7000萬元,同比扭虧為盈;扣除非經常性損益後的淨利潤3500萬元-5500萬元;基本每股收益0.1058元/股–0.1481元/股。
業績變動原因:
1、白酒行業趨勢向好,公司整體業務得到逐步恢復;公司持續聚焦白酒板塊,核心區域業務得到了修復;公司營業收入較上年同期增長30%-40%。
2、以“大國品牌”IP的應用為切入點,把廣宣內容化;傳播上傾向新媒體,關注用户到達率;有效提高廣宣投放的效率和精準率。同時,明確了國之德系列、第三代出口型系列、星級系列產品為公司主推產品,調整核心產品價格體系,優化產品結構,中高檔產品佔比顯著提高。整體業績實現扭虧為盈。
3、報吿期內,預計非經常性損益對公司當期歸屬於上市公司股東淨利潤的影響金額為1500多萬元。
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