螞蟻集團:花唄去年發送理性消費提醒逾1.6億條
螞蟻集團表示,自去年初啓動消費者權益保護專項行動「螞蟻315」,聚合消保中心、安全中心、隱私中心、商業營銷部、平臺治理部等推動消保舉措,累計推出平臺責任、產品體驗等30多項措施,去年全年旗下「花唄」累計發送理性消費提醒超過1.6億條,使用該功能用戶平均賬單金額下降5%。
另外,旗下「借唄」新增用戶自主下調額度功能,使用該功能的用戶平均借款餘額下降11.3%。去年螞蟻集團AI反詐日均風險預警50萬人次,平臺內涉賭風險下降50%,並在100個縣城進行金融教育。
產品體驗方面,去年螞蟻集團推出用戶保護中心,用戶訪問累計超過7,000萬人次,下架70款用戶不滿意產品和小程序,期內並升級首頁管理功能,未來將通過持續舉措,切實保護消費者權益。
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