上海家化開盤漲停！預計淨利潤增長52%，超預期
今天，A股美粧巨頭上海家化發佈2021年業績預吿，顯示營收增長穩健，歸母淨利潤同比大增52%，大超預期，在此利好刺激下，股價開盤直接漲停。
上海家化股價行情，圖片來源於格隆匯
這家擁有“大寶”、“美加淨”、“六神”等知名美粧日化品牌的本土企業有在資本市場雄起之勢。
也許有人不知道上海家化，但大家肯定對“大寶”、“美加淨”很熟悉，那是我們小時候就經常用的護膚品，直到現在仍有很多人繼續用它，而它們都是上海家化生產的。現在，上海家化不僅生產性價比高的平價產品，還擁有“玉澤”、“佰草集”、“雙妹”等中高端美粧護膚品牌。
作為一家歷史悠久的中國傳統日化公司，上海家化曾一度被後來者珀萊雅、丸美搶去風頭，市值已被珀萊雅趕超，未來能否以好的業績實力重振江湖地位值得期待。
今天上海家化股價的大漲，得益於其2021年業績超預期的利好消息。
1月18日凌晨，A股美粧上市公司上海家化發佈2021年業績預吿，顯示其去年實現營業收入約76.6 億元，同比增長9%；實現歸母淨利潤約6.55 億元，比上年同期增加約2.25億元，同比增加約52%。
根據原來的預計，上海家化的營業收入其實比82 億元的預期略低，但好在歸母淨利潤比原來預期的5.4億元同比高出25%，歸母淨利潤大大超過預期。
公吿顯示，上海家化本次業績預增主要是由於主營業務增長所致。一方面，其通過電商渠道精細化運營，使得線上業務實現快速增長；另一方面，上海家化通過優化百貨櫃台、四季SPA線上化等提高了線下盈利能力。再加上護膚品等高毛利產品佔比的提升，讓公司的盈利能力進一步增強。
利潤增長超預期給市場傳遞了很大的信心，這也是上海家化股票開盤漲停的重要原因。
此外，上海家化股價從去年7月至今已累計下跌30%，目前處於四十出頭的相對低位，估值較為紮實。跌久了，在利好消息的刺激下出現反彈也很正常。
圖片來源於Choice金融端
但需要注意的是，今天上海家化發佈的只是初步核算數據，尚未經過會計師事務所的審計，與未來年報數據是否一致尚無定論。
況且，美粧日化行業的競爭非常激烈。在蘭蔻、香奈兒、迪奧等高端外資品牌，以及珀萊雅、丸美、花西子等本土新鋭品牌的夾擊之下，上海家化能否打造出高毛利的明星單品、順利進行渠道轉型升級，最終實現復興仍是未知數。
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