Nike(NKE.US)與寶勝國際(03813.HK)達成進一步戰略合作
Nike(NKE.US)與寶勝國際(03813.HK)宣佈達成進一步戰略合作,雙方將在中國市場攜手規模化Nike零售概念的落地,結合零售運營及數字化創新等方面的優勢,共同爲中國消費者帶來更便捷及個性化的全方位創新零售體驗,以滿足內地日益多元的消費需求。
Nike與寶勝將打通會員服務體系,通過寶勝運營的Nike門店共同推進數字化門店轉型迭代,消費者在寶勝Nike商店購物時,也可以獲得與Nike直營門店一致的會員專屬產品、福利及服務。
未來雙方亦將持續探索零售創新邊界,通過數字化賦能,共同打造優質的Nike會員服務,觸達更廣泛的中國消費者,令客戶無論在線上還是線下、直營還是經銷商網絡購物,都能同步感受Nike優質服務。
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