把温暖裝進禮盒、將祝福留在身邊，111歲的光明乳業新春營銷新玩法
隨着新年的到來，光明乳業迎來了歷史上的111週年。秉承着“讓更多人感受美味和健康的快樂”的企業願景，今年，光明乳業提出了“品質如一，創新如一，温暖如一”的品牌目標，帶着一大波新年精彩營銷活動，答謝始終陪伴一起走過百年曆程的消費者，向“做中國最好的乳製品企業”的企業目標奮力前進。
光明乳業虎年新春系列活動精彩啟動，定製111份新春特別禮盒回饋消費者
1月11日，恰逢百年一遇的“辛丑甲子雙相逢”，在這個特別的日子，光明乳業以歷史上的第111週年為契機，送來虎年新春第一波祝福熱潮。光明乳業旗下光明隨心訂定製了111份新春特別禮盒回饋消費者，徵集虎年新春祝福並將抽取幸運消費者獲贈定製版虎年新意禮盒。此外，光明隨心訂平台同步上架多款虎年大禮包，更多組合更多選擇，定有一款適合消費者。
不僅如此，光明乳業旗下的光明悠焙、牛奶棚食品、光明冷飲、光明乳業微商城等，都將結合“111週年”主題推出具有各自特色的營銷活動，和廣大消費者一起歡歡喜喜迎接虎年。在公交站，地鐵牌、樓宇大屏幕等線上平台，光明乳業也會為消費者送上海量祝福。
更值得關注的是，今年春節期間，光明乳業還將在今潮8弄設立“百年光明時空藝術展”。今潮8弄是上海時尚達人們新聚集地，閃耀的燈火和先鋒的展覽寫滿了年輕一代的新潮風格。百年光明乳業與時代同進步，要將國潮進行到底。展覽將光明乳業歷史老物件與現代創新產品融合在一起，從頻頻出圈的光明自有IP文創產品、到未來具有無限想象的新品，向消費者展現百年來始終精彩如一的光明品牌。與此同時，光明乳業還將在旗下光明悠焙線下門店設置時空藝術裝置，給消費者帶來光明品牌沉浸式體驗。
百年光明，為消費者始終温暖如一、品質如一、創新如一
虎年臨近，祝福心願隨之而來。光明乳業將會在光明隨心訂平台挑選111位消費者，贈送虎年新意禮盒，由光明隨心訂專屬送奶員把愛和温暖送上門。這份禮盒中，還包含着一個寄託了懷舊與思念的禮物——一個特殊定製的玻璃奶瓶。玻璃奶瓶不僅是環保的好選擇，更是承載了一代代上海人美好的記憶。作為行業內第一家全面推行奶盒回收的企業，光明乳業首次將玻璃瓶奶瓶進行環保再利用，讓牛奶瓶以更綠色環保的形式陪伴在消費者身邊。
百年光明，始終如一。光明乳業始終以時代初心與戰略遠見，推動乳製品成為常態化消費飲品全面滋養國人健康體魄，始終樹立“中國高端乳業品牌引領者”的形象。時代向前，求索不止。未來光明乳業也將繼續傳承百年企業的底藴和品質文化，以“匠心造精品”，以“誠信樹品牌”，為消費者帶來高品質乳品。
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