香港科技探索(01137.HK):HKTVmall全年GMV目標增至75億至80億元 EBITDA不少於5,000萬元
香港科技探索(01137.HK)表示,香港網上購物市場仍有很大增長空間,計及最後一哩服務承諾,市場推廣及宣傳預算,以及市場佔有率所投放的額外資源後制定2022財年業務目標,HKTVmall的全年訂單總商品交易額目標爲75億至80億元,按年增幅爲14.2%至21.8%。
計入成本後,預期2022財年經調整後的扣除利息、稅項、折舊及攤銷前盈利(EBITDA)不少於5,000萬元;目標全年多媒體廣告收入目標約1.2億元,其中於去年9月推出的早鳥優惠,截至去年12月底已收到約9,000萬元的廣告費用承諾。
另外,香港科技探索確定自研的自動化零售店及系統首個推出地點爲英國曼徹斯特,目前新業務正遙距設立中,香港及英國的工程隊伍正致力於進一步提升機械設計併爲大量生產作出準備,預期在疫情下,自動化零售店及系統的首兩至三間試行店將延至2022年第三季至第四季推出。
集團表示,未來將全力投入能量及資源於「增長」模式,集中於增長業務及市場份額,於未來三至五年目標標於香港藉Shoalter電子商貿方案支援的平臺,現時包括HKTVmall及EESE,產生120億至 150億元的訂單總商品交易額。在訂單總商品交易額達到120億元及配合配送設施的提升後,目標將配送營運成本控制於總商品交易額的10%以下。
今年集團將將增加於提升配送能力的投資,上半年將每月投資額外500萬元,容許90%至95%的訂單符合「兩天派送」的目標,計劃於3月底前後進一步將明天派送訂單的截單時間由上午9時推後至下午1時。同時集團將於下半年擴大配送設施,增加15萬至25萬平方尺的樓面面積,提供第三方物流服務。
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